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Participants are required to form teams to develop marketing plans to promote youth integrity and/or conduct project-based studies on topics related to youth ethics and money management and a fruitful life.
The competition is divided into two categories:
(A) |
Marketing Plan on Promoting Youth Integrity
- To develop a marketing plan with creative and feasible ideas on promoting youth integrity. The plan should include rationales, objectives, detailed implementation plan, cost effectiveness analysis and evaluation methods. The target participants and context of the marketing plan should also be specified e.g. in primary, secondary schools, tertiary education institutions or the community at large.
- The submission should comprise the following items:
1. Table of Content
2. Executive Summary
3. Introduction
4. Objectives
5. Promotion Strategies
6. Operational Plan
7. Cost Effectiveness and evaluation methods
8. Conclusion
9. References
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(B) |
Project-based Report
- To conduct a project and write a report on one of the following topics, including a review of relevant literature, data collection, analysis of information collected and making recommendations:
1. Decision-making of young people in integrity challenges and practical advice on smart decisions
2. Young people's views on money management and a fruitful life
- The submission should comprise the following parts:
1. Table of Content
2. Introduction
3. Objectives
4. Literature Review
5. Data Collection
6. Data Analysis and Discussion
7. Conclusion
8. References
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Schedule
Milestones |
Date (Hong Kong Time) |
Deadline for submission of entries |
13 Dec 2013 |
Announcement of finalist teams |
23 Jan 2014 |
Final adjudication |
25 Apr 2014 |
Award presentation in the Youth Summit |
26 Apr 2014 |
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